ĬRO (conversion rate optimization): a process that helps to optimize your site or increase landing page CRO to increase the percentage of visitors that will take the desired action on a page. ĬPM (cost-per-mille): also known as cost per thousand or CPT, it’s a term used to measure the cost of obtaining 1,000 impressions or views for a specific advertisement.ĬR (conversion rate): the number of all people who converted into the desired action. Often used interchangeably with pay-per-click, CPC signifies the metric whereas PPC is an overall online marketing approach. This number is calculated by dividing all the costs of a campaign by the number of conversions.ĬPC (cost-per-click): the price you pay for every click in your PPC marketing campaign.

This number is calculated by dividing all the costs of customer acquisition by the number of acquired customers.ĬPA (cost-per-acquisition): also known as cost-per-action, it’s a metric that shows the total cost of customers taking an action that leads to conversion, such as purchase, click, download or install. ĬAC (customer acquisition cost): a metric that plays a crucial role in identifying the value of the customer to the company. This content should persuade them to choose your brand as a solution. īoFU (bottom of funnel): type of content that is created for the decision stage. ī2C (business-to-consumer): a term that refers to businesses that offer their products or services to consumers directly.

ī2B (business-to-business): a term that refers to businesses that offer their products or services to other businesses. Here’s your ultimate list of marketing acronyms in alphabetical order:ĪBM (account-based marketing): a B2B marketing strategy that focuses its resources on a specific list of target accounts that are the most valuable.ĪIDA (Awareness, Interest, Desire, Action): a marketing model that shows the steps a customer takes when going through the purchasing process.ĪMA (ask me anything): an event that allows speakers to connect with the audience via answering questions. Here’s your ultimate list of marketing acronyms in alphabetical order:.

Abbreviations for words mofu